Hooked like a slot machine - How Social Media Turns Us into Products.

The giant hand repesents social media, and how they treat people - Read more Below.

Ever wondered why you can’t stop scrolling at 2 a.m., even when you promised yourself “just five more minutes”? As a music producer and DJ juggling projects, I’ve noticed that social media feels like it’s designed to keep you in a loop—and that’s because it is. Platforms borrow tactics straight from the gambling and gaming industries to keep us hooked, and the psychology behind it is fascinating (and a little sneaky).

Here’s the breakdown, my way:

1. Behavioral psychologists are calling the shots.

These platforms hire experts who study human behavior like it’s a science experiment (because it is). Every like, comment, and notification is designed to give you that tiny dopamine buzz—a little “win” that keeps you coming back for more.

2. Designers make it irresistible.

Infinite scroll, bright red notification badges, and that satisfying “pull to refresh” motion? It’s basically a slot machine handle for your thumb. You might get something amazing—or nothing. That unpredictability is what keeps us glued to our screens.

3. Programmers keep it personal.

Algorithms learn what makes you tick. They feed you more of what you love while mixing in the unknown to keep you curious. Familiar enough to feel good, unpredictable enough to keep you hooked.

4. The magic of variable rewards.

This is the jackpot move. You never know when that post will blow up, when a photo will get flooded with likes, or when someone will DM you. That “could be anytime” factor keeps us tapping and checking again…and again.

Does this make social media evil? Not really. It’s just business—your attention is their product. But here’s the power move: when you know the game, you can play it on your terms.

My takeaway? I think it’s not just cruel – it’s inhumane. Social platforms treat us like products, turning our attention into profit. It’s no longer about sharing breakfast pics or weekend moments; it’s become a machine. And in a world so driven by tech and commerce, breaking free isn’t easy. But after my detox, I know this much: I’m done playing the gambling game. I just want peace.